XO Khloé, Khloe Kardashian’s First Signature Fragrance, Smells Good and Bad

Trust Khloé Kardashian to surprise us exactly one month before Christmas with the launch of her first signature perfume. THE entrepreneur announced the news of her perfume, deploy in the United States at Ulta starting December 1 and other territories starting spring 2025.

We were among the first to get our hands on a sample and honestly, it wasn’t what we expected. Even though it’s winter, the scent is pure spring-summeralthough it has chameleon-like versatility to operate in different moods and vibrations. We see a change of pace. Androgynous and barely there sandalwood skin perfumes have been leading fragrance trends over the past year, but XO Khloé is a committed, pure explosion of flowers.

What’s confusing is that she’s mean And Good. It smells seductive and floral, and although I immediately categorized it as a sexy date night scent, my office mate disagreed. “It’s a cute, daytime spring scent,” she said. “You would wear this to a healthy picnic.” She could also smell a lot of fruit, whereas to me it was just petals.

The scent has a familiarity that pleases everyone – it sits alongside determinate flowers like Viktor and Rolf’s floral bomb (just without the spices), but it also has a slightly sophisticated creaminess that takes a second to appear and nods to flirty, luxurious perfumes like Délina by Parfums de Marly.

The actual anatomy of the scent includes crystallized rose petals, a touch of praline, musks and soft woods, which is how it manages to feel soft, sexy, warm and sweet. As for the blend, Khloé called on master perfumer Alberto Morillas (the nose responsible for Calvin Klein CK One, Le Lab Tubereuse 40 New York, YSL Saharienne And Gucci Floweramong others) and Clément Gavarry of Firmenich, a leading company in the research and development of perfumes.

And in case you’re wondering how involved Khloé was in the process, her answer is very. “Creating this fragrance has been a very special journey for me,” Khloé wrote in the press release. “I take a hands-on approach to any project I’m involved in, and I wanted every detail of XO Khloé to be intentional and purposeful. From the bottle design to the campaign, I was fully integrated into the process from the beginning In the end I’m especially proud of the scent, it’s something we spent a lot of time on to make sure it was perfect, and I’m so happy with the final product I can’t wait to share it with. everyone ! “

To learn more about GLAMOUR’s Senior Beauty Editor, Elle Turnerfollow her on Instagram @elleturneruk

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