Electric Motorcycle Segment to Show 100x Growth in Next 6 Years: Nishanth Dongari, Founder, PURE EV

According to a recent study by Counterpoint Research, India is expected to overtake China to become the world’s largest two-wheeler market by the end of this year. In this area, the market for electric two-wheelers is growing very rapidly: more than 25% of all two-wheelers on Indian roads are expected to go electric within four years.

This transformation is driven by several factors, including economic growth, the shift towards sustainable transportation and consumer preference for two-wheelers for short-distance travel in India. One of the significant players in this space is the Hyderabad-based PURE EV, which features in the coveted list of top 10 best electric two-wheelers in India.

PURE EV, incubated by i-TIC at IIT Hyderabad, is a key player in sustainable mobility, redefining electric vehicle technology for everyday use. The company, with over 120 IP applications, is redefining the future of mass electric mobility in the country.

“Our vast experience in energy systems and understanding of the Indian consumer mindset has helped us create the right products for the mass mobility segment in India. Our research mindset and approach to engineering will drive us to introduce new technologies and disrupt this space,” said Dr. Nishanth Dongari, Managing Director and Founder, PURE EV.

The growth story

PURE EV has seen steady growth over the past four years. The company has over 70+ dealerships across the country and over 70,000 customers. PURE EV customers have traveled a total of over 225 crore kilometers on electric two-wheelers and reduced their CO2 emissions by over 83,078 tonnes.

“The product speaks for itself. When developing the product, we firmly thought about customer segmentation. From day one, we kept the commuting segment as our target audience. There, the user experience, just like the mileage factor, support were given great importance. This is what has given us the growth strategy over the last five years, and we will stick to this organic strategy,” added Dr Dongari.

“As we move forward, we plan to expand rapidly in India and globally. We aim to add 350 more dealers over the next 3 years and increase our product portfolio. Our concerted research and expansion efforts are poised to deliver exponential growth over the next five years,” he said.

Speaking about how their electric vehicles differ from many other electric vehicles on the market, Dr. Dongari said: “Our cutting-edge battery and powertrain technology has met customer expectations for electric vehicles. By being pioneers in thermal management solutions and integrating advanced PCM (Phase Change Material) technology, we can offer a superior range in the segment. Our cloud-based AI agents monitor performance, ensuring a smooth and efficient driving experience. This commitment to innovation has positioned us as a leading force in the electric vehicle industry, particularly in the crucial commuter segment. With the lowest cost of ownership in the industry, our vehicles provide exceptional value and peace of mind.

Rise of electric motorcycles.

With the two-wheeler market dominated by motorcycles, the demand for electric motorcycles will be driven by factors such as better speed and higher mileage, especially in Tier 2, Tier 3 and rural areas where motorcycles are the main means of transport. “Understanding all these factors and knowing that motorcycles would play an important role in the electric vehicle market, we developed and launched our first motorcycle in FY24. The launch of ETryst and ecoDryft motorcycles and constant improvements will propel us forward to become the industry leader in this field. electric motorcycle space over the next 18 months,” said Dr. Dongari.

Projections for the future

Over the next 3-5 years, electric motorcycles will continue to be an area of ​​focus for PURE EV. The company plans to introduce solid-state battery technology in India in the next 3-5 years as it has the capacity to provide motorcycles with top speeds of 120-150 kmph, lighter weight and a mileage of 250 to 300 km.

“The CAGR growth in the electric scooter segment will be 25-30%, but the electric motorcycle segment will grow 100-110% in the next six years. That’s a 100-fold growth,” he said.

User experience and battery technology

When considering an electric vehicle, customers prioritize a smooth user experience, robust battery performance, industry-leading safety features, sufficient range for daily commuting, and long-term durability. “To deliver the best, we took nearly a billion cases to see how batteries are used in different road conditions and developed an AI-based platform that improved the longevity of our batteries. Our batteries have 20-30% life cycles and almost 30-40 times better thermal management, making them the most efficient and safest batteries in the industry. All these efforts enable our passengers to embrace sustainable mobility without compromising quality, safety and performance,” he said.

PURE EV is also working to improve charging protocols, which can significantly improve the lifespan and safety of the batteries used in its electric vehicles.