How the Deepseek AI has become an essential feature in Chinese EV

Chinese electric vehicle manufacturers (EV) rush to install artificial intelligence (AI) developed by In depth To add to digital bells of their cars and whistling in a highly competitive market.

More than a dozen car manufacturers, from the leader of the EV byd to the start-up supported by Stellantis, Leapmotor, have announced its intention to develop cars equipped with deep AI characteristics in the past two weeks.

“This is the latest sign of competition emerging on a new front – drivers and attractive passengers with more advanced chatbot tools,” said Phat Zhang, founder of the Shanghai Cnevpost Shanghai data provider. “Cars without depth will lose market share or will be excluded from the market.”

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The Start-up based in Hangzhou has paid the attention of the world in recent weeks after having published two advanced models of Open-Source, Deepseek-V3 And Deepseek-R1to a fraction of the cost and IT power that large technological companies generally need for large language model projects (LLM). LLM is technology behind AI Generative Services like Openai Cat and the clean homonymous chatbot of Deepseek.

The AI can make cars safer and smarter thanks to advanced driver systems (ADAS), improve infotainment in the car and improve global driving experience.

Last Monday, Byd said he would integrate Deepseek with his Xuanji vehicle software to improve AI of his cars. The car manufacturer plans to offer free self-flout on almost all its cars, which makes autonomous driving affordable to all Chinese customers on the continent because it is looking for a competitive advantage in a growing price war.

The company based in Shenzhen plans to equip at least 21 models – including the Seagull tailgate which begins at 69,800 yuan (US $ 9,575) – with its ADA ADA, which allows cars to sail on the highways and lead a Self-establishment.

Rivals GeelyLarge wall engine, Chery Automobile And Saic Motor also unveiled plans to use Deepseek in their digital cockpits to attract continental Chinese drivers.

“The open-source Deepseek model has attracted world developers to participate in optimization and security tests via several platforms such as Github, forming a dynamic collaboration collaboration ecosystem,” said the IDC research firm on Wednesday in a report. “For end users, their desire and their ability to deploy, training and using important language models will also improve considerably.”

The growing desire for Chinese motorists for smart vehicles has prompted the main manufacturers of electric vehicles to improve their Autonomous driving technology And digital cockpits in recent years.

Zhang Yongwei, secretary general of China EV100, a non -governmental organization that has most of the best leaders in the country as members, said last month that 15 million cars, or two thirds of national sales in 2025, would be equipped preliminary autonomy driving systems.

“Deepseek has become a new source of national pride and this will help national car manufacturers increase sales,” said Zhao Zhen, sales director at the Shanghai -based dealer, Wan Zhuo Auto. “The precipitation to integrate Deepseek into new electric vehicles also shows how competition has become more fierce on this market.”

Discounts raised by car manufacturers have persisted in the past two years. The car manufacturers have reduced prices of 195 models – including petrol, pure -electric and hybrid cars – from January to November from last year, against 150 models in 2023, according to data from China Passenger because association.

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