Apple Watch leads as China becomes largest wearables market • iPhone in Canada Blog

The global wrist-worn devices market, which includes smartwatches and fitness bands, continues to witness notable changes in 2024, according to the latest report. Quarterly Global Wearables Tracking of the IDC.

From January to September 2024, a total of 139 million wrist-worn devices were shipped globally. Much of the market stagnation can be attributed to challenges such as product saturation in key regions like India and the United States. However, China outpaced all other regions, shipping 45.8 million devices.

Apple remains a leading player in the global smartwatch market, with the release of the Apple Watch Series 10 temporarily propelling the tech giant to the top of the wrist-worn device market in Q3 2024. However, fierce competition on various price points Strengths in the field of smart watches have made it more difficult for the iPhone maker to maintain leadership.

Although the Apple Watch continues to dominate the smartwatch category, industry analysts suggest the company needs to introduce more revolutionary innovations to stay ahead of the competition.

Several competitors are stepping up their efforts by offering new features and improved designs to capture market share.

• Huawei has seen significant year-over-year growth, driven by its strong product portfolio, which includes the new GT5 and GT5 Pro smartwatches and the WATCH D2 blood pressure monitor. These products feature Huawei’s TruSense system, improving health monitoring capabilities and data accuracy.
• that of Xiaomi The Band 9, launched in the third quarter, received positive reception for its improved screen brightness, extended battery life and expanded fitness tracking features. This launch strengthened Xiaomi’s overall shipments and market share.
• Samsung introduced its 7th generation smartwatches, expanding its portfolio with the premium “Ultra” model and a budget FE version. These additions have helped Samsung maintain growth and meet diverse customer needs.

For Apple, staying ahead will require constant innovation. Improved features in health monitoring, improved battery life or even integration with upcoming technologies such as AI-based insights could be key to strengthening its market position in the future.