Why do the North Star Boys want to “inspire Asian Americans”? Popular group about life so far

For Asian-American boy band North Star Boys (NSB), aiming for the sky from day one has served them well.

Since its inception in 2021, initially as a house of content creators, the eight-person group has amassed an impressive 5.4 million followers across TikTok745,000 subscribers on Instagram and 1.75 million followers on YouTube – plus an additional 156,000 on their YouTube music page.

Their fans, nicknamed “the stars”, eagerly follow the boys’ videos, which include dance skits, challenges, pranks, vlogs and much more.

NSB – made up of Oliver Moy, Sebastian Moy, Tyler Bray, Kane Ratan, Justin Phan, Ryan Nguyen, Darren Liang and Regie Macalino – was initially the brainchild of the Moy brothers, who were already established content creators .

“We noticed that there was a lack of Asian-American representation (in the media), especially in this time – 2021 – so we came up with the idea of creating a group of people who can have a good time, create content, inspire other people and just share our joy, share our journey,” Sebastian told Moy.

North Star Boys in Causeway Bay, Hong Kong. They are an Asian-American boy band that went viral on TikTok and Instagram. Photo: Dickson Lee

The Moy brothers connected with Bray and his brother Ratan, who met the rest of the NSB members – many of whom had already branched out into content creation – in the US state of Texas. Two weeks after everyone agreed to participate, all the members had packed up to move to Los Angeles.