UAE-based PhyGrid and VoiceComm partner with Microsoft to deploy store digitalization platform in the United States - News

Andreas Hassellöf, CEO of PhyGrid

PhyGrillea pioneer in store scanning technology based in the UAE with a presence in over 50 countries, is expanding its presence by partnering with VoiceComm, a leading distributor of mobile device accessories, and Microsoft. This collaboration will introduce PhyGrid’s innovative retail solutions to the US market, supporting more than 52,000 points of sale and marking a crucial step in transforming physical stores with digital tools.

“PhyGrid’s rapid global expansion stems from our unique ability to bridge the digital divide in physical retail, where stores have lagged behind their online counterparts,” said Andreas Hassellöf, CEO of PhyGrid. “As traditional retail spaces face increasing pressure to modernize, our AI-powered solutions improve the customer experience and help retailers compete with online platforms. This partnership with VoiceComm and Microsoft allows us to bring this transformation to thousands of U.S. stores, combining the efficiency of digital with the irreplaceable human touch of in-person shopping.

As consumer expectations shift toward seamless online and offline experiences, PhyGrid’s AI-powered innovations, such as endless aisles, mobile payments and virtual queues, provide retailers with the tools necessary to provide a faster and more personalized service. By leveraging Microsoft’s Azure cloud technology, PhyGrid and VoiceComm are poised to reshape the U.S. retail landscape, driving revenue growth, operational efficiencies and improved customer experiences.

In the UAE, PhyGrid has already demonstrated the potential of digital retail solutions by integrating features such as interactive kiosks and AI-based customer service tools that align with the region’s smart city ambitions. These advancements have set a benchmark for retail innovation globally, illustrating how data-driven solutions can redefine shopping experiences.

Leveraging the global success of Phygrid and using Microsoft’s Azure cloud technology, VoiceComm will provide retailers with access to solutions that generate substantial ROI through these benefits:

Increased Revenue: Drive online sales from stores with AI-powered endless aisle technology.
Improved customer experience: Reduce wait times with virtual queuing and self-service solutions.
Operational efficiency: Streamline operations with digital workforce management and intelligent store systems.
Data-Driven Decision Making: Optimize store performance with in-depth behavioral analytics.

Ryan Weiss, CEO of VoiceComm, added: “In our forward-looking efforts to bring innovation to our customers, we evaluated numerous retail solution providers, but it became clear that Phygrid is exactly what we we were looking for. the strategy, art and science that goes into the customer journey, it makes sense that Microsoft would recommend Phygrid to its customers.

Andreas highlighted that the collaboration with Microsoft Azure has already revolutionized retail operations globally. Partnering with VoiceComm to introduce these capabilities to the U.S. market, he noted, marks an important step in transforming the retail landscape. According to Hassellöf, U.S. retailers are well-positioned to adopt Phygrid’s solutions, which seamlessly integrate online and offline experiences, setting a new standard for the future of retail.

Keith Mercier, vice president of Retail and Consumer Goods at Microsoft, also noted: “The pace and scale of change happening in the retail industry is unlike anything ever seen before. what has been seen before. The last decade has also seen an explosion of data that retailers are looking to leverage. At Microsoft, our goal is to empower the retail industry and help them unlock the value of this data through the Microsoft Cloud. Through continuous innovation, security and strong partnerships, we can create unique tools and solutions. the information our customers need to thrive in today’s dynamic marketplace. »

Retailers looking to achieve transformative results through store digitalization should contact their VoiceComm or Microsoft representative for a personalized assessment. To discover the full range of solutions, visit phygrid.com.