X to introduce parody account labels to reduce identity theft risks

X, formerly known as Twitter, is reportedly developing a new label to help more clearly identify parody or fan comment accounts, according to the app’s reverse engineers. If implemented, the tag will appear below the username on profiles and posts, reducing the risk of users confusing parody accounts with real ones.

Currently, some parody accounts include “Parody” in their display names or bios, but this approach has caused confusion even among news anchors and other professionals. The new label aims to standardize identification, aligning with the platform’s authenticity policy, which requires parody accounts to avoid impersonating others in order to spread misinformation.

However, implementing these measures could prove difficult. While X exists rules requiring parody, comment and fan accounts to disclose their nature, ensuring all accounts adopt the new label will be essential to its success. Similar challenges have arisen with the platform’s label for automated bot accounts, as many bots do not comply, raising concerns about misinformation, particularly around elections.

Introducing this label could help X balance its support of satire and commentary with its responsibility to prevent the spread of misleading information.