Amazon discontinues Try Before You Buy program

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Amazon will end its Try Before You Buy Amazon Prime program at the end of January 2024.

The service, launched in 2018 as Prime Wardrobe, allowed users to choose up to six items to try on, then return the ones they didn’t like for a refund. The service competed with similar try-before-you-buy services such as Stitch Fix. If you returned the goods within a week, you were only charged for what you kept.

An Amazon spokesperson said in a declaration to CNBC: “Given the combination of try-before-you-buy only scaling for a limited number of items and customers increasingly using our new AI-powered features such as virtual try-on , personalized size recommendations, review highlights and improved size charts to ensure they find the right fit, we are phasing out the Try Before You Buy option, starting January 31, 2025, »

The service is still available at the time of writing, so you can still try it if you receive your orders quickly enough. But perhaps it’s no surprise that Amazon is looking to reduce its volume of returns. In 2022, returns are estimated to have cost U.S. retailers in lost sales, nearly double that of sales. The conversation Remarks.

Although CEO Andy Jassy promised Amazon would continue grow in almost every area Over the next decade, we’ve seen Amazon attempt to trim much of its offerings outside of its core areas over the past year. In November 2024, Amazon stop Freeveea free, ad-supported streaming television service, first launched as part of the IMDb movie review database.

This same month, CNBC reported that Amazon had stopped work on a secret project focused on developing an at-home fertility tracking product, which was part of its “moonshot” incubator, which focuses on ambitious experimental projects.